The Hyundai Seoul | Market Guide | K-Travel Mate

At the heart of Seoul, the core of global trend K-content, stands the ultra-modern flagship store, The Hyundai Seoul. Under the slogan Resonance Toward the Future, The Hyundai Seoul presents a vision for a happier tomorrow and new standards for life. With innovative spatial design, world-class content curation, and futuristic technology, it is Seoul's largest new global landmark. It boasts innovative interior design filled with encounters with new materials, balance of planes and lines, and light. Inside The Hyundai Seoul, you can instantly experience the trend of world-class interior and architectural design. Upon entering, you encounter Sounds Forest and Waterfall Garden. The unexpected nature inside this high-tech building designed with the future in mind is stunningly beautiful. The approximately 1,000-pyeong large indoor garden, natural grass, and natural light flooding through a 20-meter-high glass ceiling directly convey the resonance of the forest. Art is the largest language that can be felt and empathized with without words. The 180-pyeong three-dimensional exhibition overwhelmingly inspires upon entry. This is where inspiration for a better life and cultural communication begins. Unite & Shine, STUDIO SWINE features artwork containing messages from nature, completed by audiences who enjoy and feel it, meeting high-end brands on the Exclusive Label (1F) floor.