Shinsegae Simon Yeoju Premium Outlet | Market Guide

Shinsegae Simon Yeoju Premium Outlet is South Korea’s first authentic premium outlet, opened by Shinsegae Simon in 2007. It offers differentiated features such as the highest level of brand selection in the country, exotic scenery, various convenience facilities, and diverse outdoor events, elevating the outlet to a space where the whole family can enjoy shopping and leisure simultaneously. Yeoju Premium Outlet boasts about 270 top domestic brands with unique competitive strength. It has the most luxury brands among Korean premium outlets, with about 60 luxury brands including Gucci, Burberry, Moncler, Bottega Veneta, Saint Laurent, and Balenciaga. Additionally, brands like Loro Piana, Maison Margiela, Acne Studios, WOOYOUNGMI, and Recto are available only at Yeoju Premium Outlet, and it also houses select shops such as Boon the Shop, Beaker, and Second Run to attract fashion trendsetters. Yeoju Premium Outlet is also loved as a family space. The approximately 270-pyeong 'Forest Playground' with slides and nets is a popular spot for children, and there are rides including a carousel, mini train, and bounce spin. Recently, a children’s specialty zone gathering various kids’ brands has opened, further upgrading the family-friendly space where shopping and play coexist.