Shinsegae Simon Busan Premium Outlets | Market Guide

Shinsegae Simon Busan Premium Outlets is the first of its kind in a metropolitan city nationwide, opening in 2013 in Gijang-gun, Busan Metropolitan City. It boasts excellent accessibility, being adjacent to the Jang-an IC on the Busan-Ulsan Expressway, and is loved for its various convenient facilities that allow people of all ages to shop comfortably. The outlet, built in an Italian Tuscan architectural style, features elegant and exotic scenery and has established itself as the representative shopping place for the Busan and Gyeongnam areas, hosting a wide range of popular domestic and international brands. It offers a broad selection of fashion brands from masstige to high-end, along with reasonable products across outdoor and various other categories, providing a delightful shopping experience for all ages. Luxury brands such as Ferragamo, Etro, Armani, Coach, Zegna, and Tom Ford are available at reasonable prices, and sports and outdoor brands like Nike, Adidas, The North Face, Parigates, and PXG, as well as domestic and international apparel and accessory brands such as Theory, Time, CP Company, and Schomma Bonny, are consistently offered at discounted prices. In addition, in September 2024, the SOUTH site was expanded and reopened with the concept of a 'small Europe within Busan,' reinterpreted in a modern style. This area features the largest Nike store in the Gyeongnam region and popular F&B brands rarely found outside the capital area, such as Shake Shack, Blue Bottle, and Clap Pizza, transforming the space into a complex cultural area that offers a rich lifestyle experience beyond mere shopping.