Shinsegae Department Store Main Branch | Market | K-Travel Mate

Shinsegae Department Store first introduced the concept of modern department stores in the early 1960s and established the first direct management system. The Shinsegae Department Store Main Branch symbolizes Shinsegae's tradition and values. It stands on the site of Korea's first department store, Mitsukoshi Gyeongseong branch, with an old-fashioned historic building that conveys a long history. After remodeling in 2007, it now positions itself as a cultural space luxury hall. The newly opened main branch hosts world-renowned luxury brands such as Hermès, Chanel, and Louis Vuitton, as well as exclusive Shinsegae brands including Giorgio Armani Black Label, Denim Mania, and Shoeholic, elevating the shopping experience. To provide differentiated services, the 5th floor operates the curated store Boon The Shop & Company, an upgraded version of Korea's original curated store Boon The Shop featuring young brands and emerging designers. The main branch offers a space blending shopping and culture. The 6th floor Trinity Garden is a famous sculpture park exhibiting works by world-renowned masters such as Alexander Calder, Joan Miró, and Henry Moore, the father of British sculpture. Water flows among the sculptures, and benches are placed throughout, allowing visitors to relax and appreciate art after shopping. Through works harmonizing tradition and modern aesthetics, the space strives to provide cultural experiences beyond shopping, offering rest and inspiration.